“huggu” is a word that embodies what we wish for in our products.
huggu is the pronunciation of the word “hug” in Katakana, ハグ (“ha-gu”).
huggu is also derived from the Danish concept of “hygge”, itself derived from the Norse word “hugr”. Hygge describes a mental state of feeling safe, comfortable, and at ease.
We wish to deliver the feelings of comfort, safety, and ease, as well as the benefits associated with a hug via our various products. Likewise, huggu product names are inspired by products that people derive comfort from. Sencha, chaise, and sense, together gives you “Senchaise”.
huggu is a cup of warm tea, curled up in a soft cozy chair.