Case Study: How lyf Funan's 'Co-Living' Lobby Drives Guest Connection with doob Social Hubs

September 02, 2025

Case Study: How lyf Funan's 'Co-Living' Lobby Drives Guest Connection with doob Social Hubs

The Client: lyf Funan, a disruptive co-living concept by The Ascott Limited, targeting next-generation travelers.

 

The Challenge: How do you turn a transient hotel lobby into a vibrant, community-focused hub? lyf Funan needed to create a space that encouraged guests to linger, interact, and connect, reinforcing their core "co-living" value proposition. The furniture had to be more than just seating; it had to be an engine for community.

The Solution: Engineering a "Social Hub" with doob

lyf Funan partnered with doob to implement a strategic "Active Relaxation" seating plan. Instead of rigid, formal furniture, we deployed zones of our colourful, modular bean bags to create a dynamic and inviting environment.

  1. Zoning for Connection: We designed distinct "Dwell Zones"—some for quiet work, others for group interaction—allowing guests to choose their mode of relaxation and engagement.
  2. Aesthetic Alignment: The vibrant design of the bean bags complemented lyf Funan’s youthful, energetic brand, creating an instantly "Instagrammable" environment that encourages user-generated marketing.
  3. Hospitality-Grade Durability: Each piece was supplied with commercial-grade fabrics, ensuring longevity and ease of maintenance in a 24/7 high-traffic environment.

The Commercial Impact:

The result is a lobby that functions as the social heart of the property. The doob "Social Hub" has transformed the space from a simple check-in area into a core part of the lyf Funan guest experience, fostering a genuine sense of community, increasing guest dwell time, and generating positive social media mentions.

 

See how doob can transform your commercial space. Download our free 'Hospitality Lookbook' to explore more solutions for creating engaging guest experiences.