When a national institution as foundational as the Singapore Army marks its 60th anniversary, the milestone is shared with the community through a curated ecosystem of commemorative merchandise. Alongside items like custom plushies and family drawing mats, these keepsakes are designed to bring a piece of local heritage directly into Singaporean living spaces.
At doob bean bags Singapore, we are incredibly proud to feature the flagship lifestyle release of this anniversary: The Senang Diri Collection, created in collaboration with the Army Information Centre.
Named after the official military command to "stand at ease", this partnership is a significant nod to doob’s recognition as a trusted, quality homegrown brand. When organisations look to create premium merchandise that citizens actually want to display in their carefully designed homes, they look for functional, high-quality local design. The Senang Diri collection is the perfect example of how effortlessly our signature products can be adapted for high-profile corporate and institutional collaborations.
Seamless Customisation: The Power of Premium Printed Fabric
A common misconception about high-tier brand collaborations is that you need to reinvent the wheel or engineer entirely new products from scratch. The Senang Diri collection proves the exact opposite. True customisation velocity comes from taking time-tested, loved designs and executing a flawless visual integration.
For this collection, we didn't alter our core patterns. Instead, we utilised the exact same framework that drives our popular Heritage Collection and Prints With Purpose Collection: our signature DRYXX™ material, finished with a bespoke commemorative print.
By using our standard DRYXX™ fabric as a canvas for the official Army 60 design, the collection inherits all the premium utility that doob bean bags are known for across Singapore:
- Industrial Durability: High-tensile fabric strength that holds up to daily lounging without tearing or wearing down.
- The dooble™ Dual-Layer System: An independent inner bag wraps the pellet core securely, allowing the printed outer cover to be unzipped and removed in seconds for easy maintenance.
This collaboration showcases exactly how corporate partners can leverage doob's existing infrastructure. By applying custom prints to our proven product range, organisations can deploy premium, branded lifestyle assets that look exceptional and perform flawlessly.
The Tried-and-Tested Lineup: The Bunk and The Outpost
The Senang Diri collection adapts two of doob's most iconic, space-conscious silhouettes, dressing them up in the official commemorative graphics to serve different relaxation protocols around the home.
1. The Bunk
Built upon our legendary three-in-one transformer design, The Bunk is a masterclass in spatial flexibility for compact urban layouts. Because it rejects rigid, static frames, it adapts entirely to how you want to decompress after a long day. You can configure it into three distinct modes:
- The Backed Divan: Propped up vertically for structured reading, gaming, or studying.
- The Low-Profile Lounger: Extended along the seam for deep, pressure-relieving relaxation.
- The Full Mattress: Laid completely flat to create a seamless daybed for afternoon naps.
2. The Outpost
For spaces that require reliable, upright support without the bulky, corporate look of a traditional office chair, The Outpost utilizes our iconic armchair silhouette. It is patterned to maintain a clean, crisp geometric profile when empty, ensuring it respects the aesthetic pride of a modern, minimalist study or living room. The moment you drop into it, our Adaptive Support and Dynamic Contouring take over, providing a stable, comfortable base for streaming or planning your next week.
Why Leading Brands Choose doob for Custom Corporate Merchandise in Singapore
For B2B buyers, procurement officers, and marketing managers looking for high-ROI corporate gifts in Singapore, doob provides an unparalleled solution. Rather than distributing cheap, single-use event swag that ends up in a landfill, partnering with doob allows brands to secure a permanent footprint inside their consumers' homes.
Our capability to seamlessly execute custom textile printing on our standard premium catalog ensures rapid turnaround times, predictable unit economics, and guaranteed brand alignment.
A Premium Collectible for the Design-Conscious Home
By combining our standard premium materials with a beautifully integrated local print, the Senang Diri collection avoids the trap of generic merchandise. It stands as a sophisticated, mature collectible that honours national heritage while blending seamlessly into contemporary interior design.
To the generations of Singaporeans who have done their part to keep our home secure and structured over the last six decades: your long-weekend shift is officially over. It is time to drop the armour, clear the floor plan, and claim your well-earned rest.
Army 60. Senang Diri.